Privacy Policy
Last Updated: July 15, 2026
Vero Dental (“Vero Dental,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and protect information when you visit verodental.com or use features available through the website (collectively, the “Site”).
The medical and dental information presented on the Site is provided for general educational purposes and is not a substitute for professional diagnosis, treatment, or advice. Please consult a qualified healthcare professional regarding personal medical or dental concerns.
Information You Provide to Us
You may browse the Site without submitting your name or contact information. However, you may voluntarily provide information when you contact us, request information, submit a virtual consultation, communicate with us, or use other features of the Site.
Contact Information
When you use a contact form or otherwise communicate with us through the Site, we may collect:
- Your name
- Your email address
- Your telephone number
- The contents of your message
- Any other information you voluntarily provide
We use this information to respond to your inquiry, communicate with you, provide requested information, and assist with scheduling or services.
Virtual Consultation Information
When you submit a virtual consultation, we may collect:
- Your name
- Your email address
- Your telephone number
- A description of the dental or cosmetic concern you would like addressed
- Photographs you choose to submit
- Any other information you voluntarily include in your submission
Information submitted through a virtual consultation may include health-related information. We use this information to review your inquiry, communicate with you about your consultation, provide preliminary information about potential treatment options, and assist with scheduling appropriate care.
A virtual consultation does not, by itself, establish a provider-patient relationship or replace an in-person examination, diagnosis, or treatment recommendation.
The Site does not request Social Security numbers, insurance information, or mailing addresses through its contact or virtual-consultation forms.
Health and Medical Information
Certain health and medical information may be protected under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and applicable state law.
When information is protected by HIPAA or another applicable healthcare privacy law, we use and disclose that information only as permitted or required by law. Additional information about our practices concerning protected health information may be included in Vero Dental’s Notice of Privacy Practices or other HIPAA-related notices.
We do not permit information submitted through contact forms or virtual-consultation forms—including photographs, descriptions of dental concerns, names, email addresses, telephone numbers, or other form contents—to be used for Google Analytics, Google Ads, personalized advertising, or advertising audiences.
Information Collected Automatically
When you access the Site, certain technical information may be collected automatically by our website hosting, security, and operational systems. This information may include:
- Your Internet Protocol address
- Browser type
- Device type
- Operating system
- Approximate geographic region derived from your IP address
- Date and time of access
- Referring and exit pages
- Pages requested
- Information about errors, security events, and website performance
Some of this information is necessary to deliver the Site, maintain security, prevent fraud or misuse, diagnose technical problems, and ensure that the Site functions properly.
We may also use optional cookies and similar technologies to understand general website usage and measure the effectiveness of our advertising. These optional technologies are disabled unless you select “Accept” through the Site’s cookie-consent notice.
Cookies and Similar Technologies
Cookies are small data files stored on your device when you visit a website. We may use cookies and similar technologies, including tags and pixels, for the purposes described below.
Necessary and Functional Technologies
Some technologies may be used to operate the Site, maintain security, remember essential settings, provide requested features, and support communications or scheduling tools.
Because these technologies support the operation or security of the Site, they may function regardless of your optional-cookie selection.
Optional Analytics and Advertising-Measurement Cookies
With your permission, we may use optional cookies and similar technologies to:
- Understand general website traffic and usage
- Evaluate how visitors navigate and interact with the Site
- Identify website-performance issues
- Measure the effectiveness of our advertising campaigns
- Understand whether an advertisement resulted in a general website visit or conversion action
Optional analytics and advertising-measurement technologies remain disabled unless you select “Accept” through the cookie-consent notice.
We do not permit these technologies to collect form-field contents, photographs, descriptions of dental concerns, names, email addresses, telephone numbers, patient information, or other health-related information submitted through the Site.
We do not use Site information for personalized advertising or remarketing based on health, medical, dental, or patient information.
Your Cookie Choices
You may select either “Accept” or “Reject” through the cookie-consent notice displayed on the Site.
Selecting “Accept” permits optional analytics and limited advertising-measurement cookies. It does not authorize personalized advertising or the use of patient or health-related information for advertising.
Selecting “Reject” keeps optional analytics and advertising-measurement technologies disabled. Rejecting optional cookies will not prevent you from browsing the Site or submitting a contact or virtual-consultation form.
Your selection is stored in your browser so that the Site can remember your choice as you navigate between pages and during later visits.
You may also manage or remove cookies through your browser settings. Removing your browser storage may cause the cookie-consent notice to appear again.
Google Analytics and Advertising Measurement
If you accept optional cookies, we may use Google Analytics to understand general Site usage and Google advertising tools to measure the effectiveness of our advertising.
These services may process limited technical and interaction information, such as:
- Browser and device information
- Approximate location based on an IP address
- Pages visited
- Referring sources
- General interactions with the Site
- Advertising campaign and conversion information
Google Analytics and advertising-measurement tools are configured not to receive information entered into our forms, photographs submitted through a virtual consultation, descriptions of dental concerns, or other patient or health-related information.
We do not enable personalized advertising through the Site. We also do not permit Google to receive user-provided information such as names, email addresses, telephone numbers, or form contents for enhanced conversions, customer matching, or similar advertising features.
Google’s use of information collected through its services is governed by Google’s own privacy terms and policies.
How We Use Information
We may use information collected through the Site to:
- Respond to questions and inquiries
- Review virtual-consultation submissions
- Communicate with you regarding requested services
- Assist with appointment scheduling
- Provide information about our practice and services
- Deliver and maintain Site functionality
- Protect the Site and our systems from fraud, misuse, and security threats
- Diagnose technical problems
- Improve the design, performance, and usability of the Site
- Measure general website traffic and advertising effectiveness when optional cookies have been accepted
- Maintain appropriate business and healthcare records
- Comply with legal and regulatory requirements
- Establish, exercise, or defend legal rights
We do not use information submitted through contact or virtual-consultation forms for personalized advertising.
How We Share Information
We do not sell or rent personal information.
We may disclose information in the following circumstances.
Service Providers
We may work with service providers that help us operate the Site, host or process forms, store information, provide communication tools, maintain security, support appointment-related functions, or perform other services on our behalf.
These providers may access information only as reasonably necessary to perform their services and are subject to applicable contractual, privacy, security, and legal requirements.
When a service provider creates, receives, maintains, or transmits protected health information on our behalf, we require appropriate safeguards and agreements when required by HIPAA.
Analytics and Advertising Measurement
When you accept optional cookies, limited technical and website-interaction information may be processed by Google for general analytics and advertising measurement.
We do not permit form submissions, patient information, photographs, descriptions of dental concerns, or other health-related information to be disclosed to Google Analytics or Google Ads.
Legal and Safety Requirements
We may disclose information when we reasonably believe disclosure is necessary to:
- Comply with applicable laws, regulations, legal processes, or governmental requests
- Respond to a subpoena, court order, warrant, or other lawful demand
- Protect the rights, property, health, or safety of Vero Dental, our patients, Site visitors, or others
- Detect, investigate, or prevent fraud, misuse, security incidents, or unlawful activity
- Establish, exercise, or defend legal claims
Business Changes
Information may be transferred as part of a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to applicable privacy and healthcare laws.
Texting and Messaging
If you provide your wireless telephone number and consent to receive text messages, Vero Dental may send messages related to your inquiry, appointment, services, or other communications you requested.
Message and data rates may apply. Message frequency may vary.
You may opt out of text messages at any time by replying STOP. You may request assistance by replying HELP or contacting us directly.
Mobile information will not be shared with third parties or affiliates for their own marketing or promotional purposes. Text-message opt-in data and consent will not be sold, rented, or shared with third parties for their own marketing.
We may share information with service providers that support the delivery of requested text messages, but only as necessary to provide the messaging service.
How We Protect Information
We use reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, use, alteration, disclosure, or destruction.
These safeguards may include access controls, secure transmission methods, technical monitoring, vendor-management practices, and policies governing the handling of personal and health-related information.
No website, network, transmission method, or information-storage system can be guaranteed to be completely secure. You should use care when submitting information online and avoid including information that is not necessary for your inquiry.
Data Retention
We retain personal information for as long as reasonably necessary to:
- Respond to your inquiry
- Review and manage a virtual consultation
- Provide requested services
- Maintain appropriate healthcare and business records
- Meet legal, regulatory, accounting, and compliance requirements
- Resolve disputes
- Enforce agreements
- Protect our legal rights
Retention periods may vary depending on the type of information, the purpose for which it was collected, whether it becomes part of a patient record, and applicable legal requirements.
Cookie preferences remain stored in your browser until you change your selection, clear your browser data, or the stored preference is otherwise removed.
Your Privacy Choices
Depending on your relationship with Vero Dental and applicable law, you may have the right to request access to, correction of, or deletion of certain personal information.
Some information may need to be retained when required by healthcare-recordkeeping laws, legal obligations, or other legitimate purposes.
To submit a privacy request, contact us using the information provided below. We may need to verify your identity before processing a request.
You may also:
- Reject optional analytics and advertising-measurement cookies
- Unsubscribe from marketing emails using the instructions included in those messages
- Opt out of text messages by replying STOP
Rejecting optional cookies will not prevent you from accessing the Site or requesting services.
Do Not Track Signals
Some browsers provide a “Do Not Track” setting. Because there is not currently a universally accepted standard for responding to these browser signals, the Site may not respond directly to a Do Not Track signal.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Third-Party Websites and Services
The Site may contain links to third-party websites or services, including payment, social-media, scheduling, communication, review, or other service platforms.
We do not control the privacy, security, or content practices of independent third-party websites. Your use of a third-party website or service is governed by that third party’s own privacy policy and terms.
We encourage you to review the privacy practices of any third-party service before providing information.
Children’s Privacy
The Site is intended for a general audience and is not directed specifically to children under 13.
A parent or legal guardian should submit information on behalf of a minor when appropriate. If we learn that personal information was submitted by a child under 13 without appropriate authorization, we will take reasonable steps to address the information as required by applicable law.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, services, or legal and regulatory obligations.
When we update the policy, we will revise the “Last Updated” date at the top of this page. Material changes may also be communicated through the Site or by another appropriate method.
We encourage you to review this Privacy Policy periodically.
Contact Us
For questions about this Privacy Policy, our privacy practices, or a privacy-related request, contact us at:
Vero Dental
139 N Hunters Grove Lane, Suite 100
Lehi, UT 84043
Email: info@verodental.com
Phone: (801) 901-8851